Top 5 Fashion Games on iOS in Australia: Q2 2021 Performance

In the second quarter of 2021, the fashion game Hair Challenge by Rollic Games showed a notable increase in weekly revenue, peaking at around $57 in late June. Weekly downloads began strong at approximately 51.8K in mid-April but gradually declined to 23.3K by the end of June. Weekly active users fluctuated, reaching a high of about 109.8K in early May and ending the quarter with around 92.1K.

Project Makeover from Magic Tavern, Inc. maintained a solid weekly revenue throughout the quarter, starting with $102K and closing at $93.6K. Its downloads experienced a dip mid-quarter, from approximately 27.8K in mid-April to a low of 10.4K in May, before rallying to 25.4K by the quarter's end. Active users followed a similar trend, starting at 92.6K, dipping to 72.7K, and then rising to 87.1K by late June.

Voodoo's Bag to Fit saw an impressive climb in weekly revenue, starting at $11 and reaching $77 by the end of June. Downloads spiked dramatically, with a peak of 67.2K in early June, before settling at 41.5K. Active users mirrored this trend, beginning at 4.8K and peaking at 108K, closing the quarter at 80.3K.

High Heels!, another title by Rollic Games, had a steady revenue stream, peaking at $343 in early May. Downloads gradually decreased from 21.3K in mid-April to 9.7K by late June. Active users also declined over the quarter, from a high of 73.8K to 46.5K.

Lastly, Hair Dye! by Crazy Labs saw no revenue throughout the quarter. However, downloads started at 28K in April, dipped to 5.3K in May, and ended at 9.3K in June. Active users began at 46.1K, decreased to 15.9K, and closed at 22.1K.

These insights highlight the dynamic nature of the fashion gaming market on iOS in Australia during Q2 2021. For more detailed analytics and insights, visit Sensor Tower.